Silvia Zampilli is an experienced therapist whose existing website no longer reflected the depth of her expertise or the thoughtful, personal nature of her work.
The goal was to create a digital presence that felt as welcoming and intentional as the experience she offers her clients, while speaking more directly to the people she wanted to reach.
Starting with a pre-designed template, the project brought together a refined visual direction, strategic messaging, and a clearer content structure. The copy was rewritten to communicate Silvia's approach with warmth and clarity, while the layout was carefully customized to guide visitors through her services, experience, and resources.
A lead magnet was also integrated into the homepage, creating an additional opportunity to connect with potential clients and begin building a relationship beyond their first visit.
The result: a more cohesive, elevated website that better represents Silvia's expertise and supports her business goals. Within the first few weeks of launching, she reported an increase in conversions from more qualified inquiries.
A real client project combining strategic template customization, website redesign, copy refinement, and lead generation.
