FPS Cleaning Services had outgrown its original website. Built on a basic GoDaddy platform, the existing site offered limited flexibility and no longer supported the needs of a growing commercial cleaning company.
The goal was to create a more strategic digital presence that could support paid advertising, attract organic search traffic, and turn website visitors into qualified inquiries.
The project involved a complete website redesign, with dedicated service pages, a blog to support ongoing SEO efforts, an online job application process, and a prominent navigation pathway to a new service the company wanted to introduce. Existing clients, professional certifications, and the team's experience were also brought forward to establish credibility with prospective commercial customers.
Every element was developed with a purpose. The website structure was designed around the company's services and target audience, while the copy was written with search visibility and conversion in mind. Clear calls to action and strategically placed inquiry forms made it easier for visitors arriving through Google Ads to take the next step.
The result: a more comprehensive, conversion-focused website that could support the company's marketing efforts as it grew. Over the following year, FPS began ranking on the first page of Google for multiple industry-related keywords and saw improved conversion performance from its paid advertising campaigns.
A real client project combining custom website design, SEO-focused copywriting, conversion strategy, service architecture, and lead generation.