When Fabiana decided to turn her passion project into an official handcrafted candle brand, she knew that selling through an online marketplace was only part of the equation. She also wanted a digital presence that felt distinctly her own.
The goal was to introduce Luz & Aromas, showcase its handcrafted products and seasonal collections, and create a seamless path from discovering the brand to shopping through its marketplace storefront.
The Private Edit was the perfect fit. Starting with a pre-designed template, the landing page was thoughtfully customized with warm imagery, elegant typography, rich colors, and messaging that captured the inviting, sensory experience behind the products. A cohesive visual identity was also developed to give the new brand a recognizable presence from day one.
Rather than investing in a full e-commerce website before the business needed one, Fabiana launched with a focused, beautifully designed landing page that complemented her existing sales platform.
The result: a distinctive online home for a growing brand, with a clear introduction to its products, collections, and shopping experience — designed, customized, and launched in just one day.
A real client project demonstrating strategic template customization, thoughtful brand presentation, and the possibilities of a one-day website launch.