Rafaela was transitioning from her role as general manager of a local company into a new chapter as an independent business consultant. With extensive operational experience and a clear understanding of the challenges business owners face, she had the expertise. What she needed was a compelling way to bring that expertise to market.
The project began with strategy. Together, we developed a focused entry-level offer: a 60-minute business diagnostic designed to help small business owners identify where their revenue was being lost and uncover opportunities for greater profitability.
From there, YouTrust took shape as a cohesive brand and digital experience. The work included brand positioning, visual identity, strategic messaging, and a fully custom landing page designed to communicate the value of the offer and encourage qualified prospects to book a session.
A proprietary diagnostic tool was also developed to support the service itself, giving Rafaela a structured way to assess business performance, identify opportunities, and present actionable recommendations. The landing page, offer, and diagnostic experience were designed to work together as part of a focused client acquisition funnel.
The result: a distinctive consulting brand with a clear market position, a compelling entry-level offer, and a purpose-built digital system designed to turn interest into meaningful client conversations.
A real client project combining business strategy, custom web design, brand positioning, offer development, and a bespoke diagnostic funnel.